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New Balance 990

Loaded with cutting edge componentry and premium materials, the New Balance 990 introduced no-expense-spared performance runners to the world when it debuted in 1982. Over the next three decades, the 99x series (as it became known) was innovative and transformative, forging new directions in cushioning technology and footwear manufacturing. Famed for their idiosyncratic proportions and unique charms, the humble grey-on-grey sneakers have earned cult status among hardcore runners, sneakerheads and tech-billionaires alike. Today, the 990 is still at the vanguard of everything New Balance stands for. The most recent update, the 990v4, is just as understated and perfect as the original release. Time to wind the clock back as we trace the evolution of this remarkable sneaker bloodline.

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Showing 1 to 24 of 38 total

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